“Trans Inclusive” Isn’t the Goal. Inclusivity Is

Jess picked up on something earlier this week and whilst wandering through Norwich, I’ve noticed a trend lately. More and more retailers and services proudly labelling themselves as “trans inclusive.” It pops up on websites as well as store windows, and social media bios like a stamp of progress. But every time I see it, I find myself asking, what does that even mean?

And more importantly, why would I be looking for that?

I don’t go about my day searching for shops that declare themselves trans inclusive, just like I don’t look for signs that say “cis inclusive” or “able-bodied inclusive.” I’m not after special treatment, a red carpet, or a badge of honour. I just want to be treated with the same everyday decency anyone else expects.

The real goal shouldn’t be to create some trans-specific version of safety and acceptance. It should be about making everyone feel welcome. Inclusivity should be baked into the culture of a place, not packaged up into labels and stuck in the corner like a diversity trophy.

And here’s the thing: when a business is truly inclusive, you don’t need the sticker. It’s just obvious. The staff are kind. The atmosphere is safe. No one stares. No one questions. It’s just… normal.

Because that’s what I’m looking for. Not to be singled out for praise or put in a separate category, but to blend in. To feel like I belong without needing a sign that tells me I do.

A Quiet Reflection

Being trans is part of who I am, but it’s not the lens through which I want the world to view me. I don’t want to live in a society where inclusion is conditional or performative. I want to walk into any room, any shop, any service and not have to think about whether I’ll be accepted.

So no, I’m not looking for “trans inclusive.” I’m looking for inclusive, full stop.

And I know I’m not the only one.